Written by: eTargetMedia
Should email marketing be a component in your marketing strategy?
Absolutely.
Email marketing has been utilized by businesses all over the world – and with great success too. This trusted method of advertising marketing messages has continued to thrive because of its high conversion rates and fantastic return on investment.
Costs
The capital that you invest into your marketing should typically reflect on its overall performance. One of the perks of using email marketing is that it has a low cost compared to mainstream marketing platforms.
Micro-Targeting
Plus, the amount of money that you saved could be spent on specialist software and targeted email lists. At eTargetMedia, we can micro-target your audience using our highly measurable opt-in email lists so that you benefit from the high conversion rates and pinpoint the exact clients that you want to work with.
eTargetMedia’s email database list uses demographic, geographic, and lifestyle data to authenticate and ensure that your leads are authentic and of high quality.
The Facts Don’t Lie
According to the Direct Marketing Association (DMA), the average return on interest (ROI) for email lists is $44. That far surpasses keyword ads and even Search Engine Optimization (SEO).
While traditional direct marketing has the potential to provide leads for your business, our email marketing lists will deliver your campaign to highly responsive consumers and business email lists to ensure that your campaigns succeed.