How to conduct online focus groups

Conducting online focus group research is a great way to gather feedback from a group of people without any of the participants even having to leave their home. There are a few things you should keep in mind when conducting an online focus group, however.

Here are some tips:

Choose the right platform. There are a number of different platforms out there that you can use for your online focus group. You’ll want to choose one that’s easy to use and has all the features you need. Team up with an online polling company such as John Zogby Strategies. if you’re not sure which is right for your needs.

Invite the right people. Make sure you invite people who are actually interested in giving feedback and who will be engaged in the discussion.

Set clear guidelines. Before starting the focus group, make sure everyone knows what the purpose of the discussion is and what is expected of them. This will help keep the discussion on track.

Moderation is key. As the moderator, it’s your job to keep the discussion flowing and to make sure everyone has a chance to share their thoughts. A good online focus group company will have well-trained moderators for you to use.

Follow up after the focus group. Once the focus group is over, be sure to follow up with participants to thank them for their time and feedback. You can also send out a survey to get even more detailed feedback.

By following these tips, you can ensure that your online focus group is a success. Focus groups are a great way to gather feedback and get insights from a group of people, so don’t hesitate to give it a try. Contact John Zogby Strategies for more information.