Digital marketing can be a boon for both small businesses seeking new customers in a regional market and larger ones seeking to expand their reach into the global marketplace.
When marketing locally, internet marketing can have a disproportionate effect on a business’s success. Ninety percent of consumers do research before making a purchase, and three out of five people use search engines as their main go-to shopping resource. A good search engine optimization agency can harness this trend to attract new customers within days of beginning a new marketing campaign.
A campaign focused on your local city can benefit from a targeted approach. If you live in California, for example, a California SEO agency can help by listing your business on CitySearch, tailoring search-engine ads to appear whenever people search for the goods and services you offer in your area, and target customers on mobile devices.
A good search engine marketing firm can also help with less obvious aspects of marketing to help increase your rankings on popular search engines. They can create video content which drives up your search engine rankings, help you register with affiliates that direct traffic and customers to you, craft display ads that attract the eye (and thus, the clicks) of the public, and set up a site map and interconnecting links on your website to ensure that search engines pay more attention to your site. The marketing agency can do all this for you, leaving you free to concentrate on running your business.
Sticky Web Media is a Los Angeles search engine optimization firm.